...Dan Li Purpose This study aims to investigate how consumers respond to advertisements generated by artificial intelligence ( AI ) versus those created by humans and explore the psychological mechanisms underlying these responses. Specifically, it examines whether affective involvement mediates...

...Ellen Roemer; Mike Trynczyk; Carina Eisel-Ende Purpose A promising application of artificial intelligence ( AI ) in online retail is the implementation of AI-powered chatbots. However, online retailers must ensure that AI-powered chatbots enrich the customer experience during the customer journey...

...Maria D. Molina; Esther Thorson; Patricia Huddleston; Johan de Bruin Purpose This study aims to analyze whether artificial intelligence ( AI ) (vs human) as a designer and offering users’ free choices for product customization (vs limited predefined choice sets) influence product and site attitude...

...Aman Kumar; Amit Shankar; Abhishek Behl; Debarun Chakraborty; Raghava R. Gundala Purpose This research focuses on developing and testing a conceptual model that explores customer behavioural responses (engagement, experience and recommendation) towards generative artificial intelligence (AI...

...Giulia Pavone; Kathleen Desveaud Purpose This study aims to examine users’ perceptions of gendered artificial intelligence (AI) interfaces in the context of autonomous vehicles (AVs). It focuses on the gendered effects of social presence, warmth and competence on trust and introduces...

...Omkar Dastane; Mun-Yee Ooi; Eugene Cheng-Xi Aw; Wen-Hwa Shyu; Garry Wei-Han Tan Purpose This study integrates the theories of perceived value and human-robot interaction to develop a framework for examining the influence of artificial intelligence-based service chatbot’s (AI-BOT) attributes...

... in gaining consumer confidence when they balance between personalization and privacy. Originality/value Although many studies have explored trust, privacy concerns and personalization in an artificial intelligence (AI)-related context, few have addressed trust in the context of both smart devices...

...Francisco Tigre Moura; Charlotte Maw Purpose Artificial intelligence (AI) has reached creative industries such as music. Algorithms now produce high-quality artistic content (e.g. original songs), for hedo consumption and utilitarian business applications. While available literature to-date...