... social dynamics around consumption choices, and Asia is a revelatory context to consider multicultural consumption with collective dimensions. This exploratory study seeks to understand the different social dynamics at play in the lives of consumers living in an Asian multicultural context, when...

... trends which make Asia a theoretically interesting site of focus. For example, to what extent are such food practices and meanings being reformulated and reshaped through rapid urbanization, rural-to-urban migration and exposure to Western values and practices? How does growing affluence and inequality...

... countries studied, their relationships with Japan and the USA, and their effects on animosity. © Emerald Group Publishing Limited 2004 Ethnocentrism Perception Asia Economics Japan United States of America An executive summary for managers and executive readers can be found...

...Mohan K. Menon Hellmut   Schutte , Dianna   Ciarlante . Consumer Behaviour in Asia . Basingstoke : Palgrave   1998 . 275 pp. , ISBN: 0333 736257   £25.00 (hardback) Consumer behaviour Asia National cultures International marketing The book’s title does...

... cultures Young people Brand image Asia New unifying force of teenagers Many articles have appeared in recent years about teenagers as a social and consumption group in various countries, especially in the West, emphasizing the teenagers’ lavish purchases and expenses on a great variety...