...Mukta Ramchandani; Shantanu Bhattacharya; Ivan Coste-Maniere Purpose This study aims to understand how unimanual and bimanual motor actions in the form of writing a message (handwriting and typing) influences consumer behavior intention and attitude. Design/methodology/approach Three studies...

...Sreejesh S.; Minas Kastanakis; Justin Paul Purpose This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product attitude and purchase likelihood, considering consumers’ ethnocentric...

... technologies. Design/methodology/approach This study assesses consumer attitudes and behavioral intentions regarding autonomous vehicles (AV) by applying the consumer version of the unified theory of acceptance and use of technology (UTAUT2). We validate the model through a behavioral research study...

...Vittoria Marino; Letizia Lo Presti Purpose Because engagement platforms are becoming an emerging service research context, the purpose of this paper is to understand how consumers may be segmented with respect to attitude towards the mobile instant messaging (MIM) apps used as channels...

... the ability of anticipated emotions to influence product decision-making process. Moreover, anticipated emotions mediate the influence of value perceptions on product attitude. Findings show that these relationships vary greatly between initial adoption and further usage of the product. Practical...

...Martin Storme; Nils Myszkowski; Andres Davila; Frank Bournois Purpose – This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude...

.... The impact of attitude is insignificant. This implies an attitude – behavior gap. Research limitations/implications – Individuals overestimate their self-reported WTP and behavior, which suggests that the share of explained variance is in reality lower. It has to be doubted whether consumers...