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Keywords: Attitude–behavior gap
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024)
Published: 17 December 2024
...Takumi Kato; Wakako Yoshimura; Yusuke Shinozaki; Katsuya Hayami; Ryosuke Ikeda; Masaki Koizumi Purpose Despite growing knowledge about its benefits, the organic food market ’ s expansion has been limited. A problem with ethical consumption is the attitude–behavior gap. The simplest reason...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (5): 564–582.
Published: 03 July 2024
... these may be (Davis, 1992 , p. 33). Lamberto Zollo can be contacted at: lamberto.zollo@unimi.it 17 08 2023 04 01 2024 11 03 2024 07 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Attitude–behavior gap Consumer...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 552–561.
Published: 14 November 2016
... Sustainability Motivation Heuristics Green Organic Attitude-behavior gap German Federal Ministry of Education and Research 17026X11 To answer these questions, the present study develops an exploratory framework which is based on the logic of bounded rationality and heuristics. The model...
