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Keywords: Attitude–behavior gap
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024)
Published: 17 December 2024
...Takumi Kato; Wakako Yoshimura; Yusuke Shinozaki; Katsuya Hayami; Ryosuke Ikeda; Masaki Koizumi Purpose Despite growing knowledge about its benefits, the organic food market ’ s expansion has been limited. A problem with ethical consumption is the attitude–behavior gap. The simplest reason...
Journal Articles
Ethical identity, social image and sustainable fashion: still an impossible deal? A sociopsychological framework of ethical consumers’ attitude-behavior gaps
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (5): 564–582.
Published: 03 July 2024
... 11 03 2024 07 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Attitude–behavior gap Consumer psychology Ethical consumption Moral identity Peer influence Sustainable fashion RQ2. What role do “relations...
Journal Articles
Buying organic – decision-making heuristics and empirical evidence from Germany
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 552–561.
Published: 14 November 2016
... Sustainability Motivation Heuristics Green Organic Attitude-behavior gap German Federal Ministry of Education and Research 17026X11 To answer these questions, the present study develops an exploratory framework which is based on the logic of bounded rationality and heuristics. The model...
