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Keywords: Attitude-behavior gap
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (6): 905–919.
Published: 17 December 2024
...Takumi Kato; Wakako Yoshimura; Yusuke Shinozaki; Katsuya Hayami; Ryosuke Ikeda; Masaki Koizumi Purpose Despite growing knowledge about its benefits, the organic food market ’ s expansion has been limited. A problem with ethical consumption is the attitude–behavior gap. The simplest reason...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (5): 564–582.
Published: 03 July 2024
... 07 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Attitude–behavior gap Consumer psychology Ethical consumption Moral identity Peer influence Sustainable fashion Fashion and sustainability represent contradictory concepts...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 552–561.
Published: 14 November 2016
... Limited Licensed re-use rights only Sustainability Motivation Heuristics Green Organic Attitude-behavior gap German Federal Ministry of Education and Research 17026X11 Heuristics exploit the available cues and objects of the environment. The related decision-making process...
