...Trenton Milner; Daniela Rosenstreich Purpose The purpose of this paper is to investigate psychographic, demographic and situational characteristics of Baby Boomer generation consumers, specifically in relation to their consumption of financial services. Design/methodology/approach A survey...

...Dennis Pitta; Jacqueline K. Eastman; Jun Liu Purpose This paper aims to compare the levels of status consumption for Baby Boomers, Generation X, and Generation Y (Millennials). Design/methodology/approach With an email sample of 220 adult consumers living in the southeast USA, this study...

... effectiveness Consumers Attitudes Baby boomer generation China Information on beliefs about advertising and the construct of ad likeability and dislikeability were obtained to address the three research hypotheses. A questionnaire, which was used as part of a larger study, was designed to provide...

... predicts that this reduction will result in a 2.4 per cent GDP growth over the next three decades. © Emerald Group Publishing Limited 2010 Baby boomer generation Elderly people Demographics The impending implosion of Baby boomer spending threatens to send the US economy into a Japanese...

... Group Publishing Limited 2007 Communication technologies Experience Baby boomer generation An executive summary for managers and executive readers can be found at the end of this article. The target population of this study consists of Finnish baby boomers. Strictly defined...

... for managers and executive readers can be found at the end of this article. The baby boomers generational cohort, identified as the over‐50s, the grey market, or the third generation (Haynes, 2004), consists of consumers born between 1946 and 1964. This generation grew up with mass marketing and saw...

...Janis Dietz Mary   Brown and Carol   Orsborn . Boom . New York, NY : AMACOM   2006 . 256 pp. , ISBN: 0‐8144‐7390‐3   $24   www.amacombooks.org © Emerald Group Publishing Limited 2007 --> Baby boomer generation Niche marketing Market research If you...

... of the meaning of retirement and a greater understanding about how retirees reflect new self‐identities in post‐transition consumption changes may help marketers tailor their appeals to not only this cohort, but also to future generations following in their footsteps. Retirement Lifestyles Baby boomer...