Keywords: Banking
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2014) 31 (3): 218–227.
Published: 06 May 2014
...Ugur Yavas; Emin Babakus; George D. Deitz; Subhash Jha Purpose – The purpose of this study is to investigate the relative efficacies of intrinsic and extrinsic cues as drivers of customer loyalty to financial institutions between male and female bank customers. Design/methodology/approach...

or Create an Account

Close Modal
Close Modal