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Keywords: Banking
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (3): 218–227.
Published: 06 May 2014
...Ugur Yavas; Emin Babakus; George D. Deitz; Subhash Jha Purpose – The purpose of this study is to investigate the relative efficacies of intrinsic and extrinsic cues as drivers of customer loyalty to financial institutions between male and female bank customers. Design/methodology/approach...
