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Journal Articles

Correlates of customer loyalty to financial institutions: a case study

Ugur Yavas, Emin Babakus, George D. Deitz, Subhash Jha

Journal of Consumer Marketing (2014) 31 (3): 218–227.

https://doi.org/10.1108/JCM-10-2013-0759

Published: 06 May 2014

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Journal Articles

Modeling patronage behavior: a tri‐partite conceptualization

Ugur Yavas, Emin Babakus

Journal of Consumer Marketing (2009) 26 (7): 516–526.

https://doi.org/10.1108/07363760911001574

Published: 30 October 2009

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Journal Articles

Assessing competitive edge: exposition and illustration of a diagnostic tool

Ugur Yavas, Dogan Eroglu

Journal of Consumer Marketing (1995) 12 (2): 47–59.

https://doi.org/10.1108/07363769510084902

Published: 01 May 1995

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Journal Articles

A Convenience‐oriented Approach to Country Segmentation: Implications for Global Marketing Strategies

Mushtaq Luqmani, Ugur Yavas, Zahir A. Quraeshi

Journal of Consumer Marketing (1994) 11 (4): 29–40.

https://doi.org/10.1108/07363769410070872

Published: 01 December 1994

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