... of interventions aimed at promoting sustainable eating behaviours. Design/methodology/approach An online nation-wide survey was developed and administered collecting socio-demographic and food attitude and behaviour related data. A total of 3,329 respondents were included in the study. Using exploratory factor...

... Ordinary Chinese consumers (n=479) were intercepted and filled out a questionnaire outside upscale supermarkets in Guangzhou. Multigroup structural equation modeling was used to test hypotheses about personal values' moderating effect in the theory of planned behavior. Findings Self...

...Nizar Souiden; Riadh Ladhari Purpose The objectives of this study are: to gain a better understanding of the modes of acculturation of West African immigrants in Canada; to relate these modes of acculturation to consumers' perceived likelihood of successful complaint and complaining behavior...

...Tali Te'eni‐Harari; Jacob Hornik Purpose In light of the core role of product involvement as a variable in consumer behavior, the current study seeks to examine which variables influence product involvement among young people. This paper aims to explore five variables: age, subjective product...

...Ruth Mugge; Hendrik N.J. Schifferstein; Jan P.L. Schoormans Purpose Past research on consumers' post‐purchase behavior has focused on understanding satisfaction. However, the consumer‐product relationship is much broader. This paper aims to deal with another aspect of post‐purchase behavior...

...Aviv Shoham; Maja Makovec Brenčič Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena...

...Henry Robben behaviour Forecasting Market orientation Complexity is the study of complex adaptive systems ‐‐ our markets ‐‐ that contain so many interactions that it is impossible to describe them with simple principles. Managers need to engineer product introductions and marketing...