Keywords: Behaviour change
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Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 368–386.
Published: 30 September 2025
...Lucie K. Ozanne; Girish Prayag; Brigitte Sistig Purpose Product repair is a promising approach to address waste issues and advance a circular economy. However, behaviour change for consumers to realise a circular economy is particularly difficult. Using the capability, motivation, opportunity...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Consumer Marketing (2019) 36 (7): 885–900.
Published: 03 October 2019
... Publishing Limited Licensed re-use rights only Consumer behaviour Behaviour change Brand attachment Healthy eating Brand community Consumers are solicited from many angles in an effort to improve consumption habits (Griskevicius et al., 2012 ; Thøgersen, 2005). Changes...

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