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Keywords: Behavioural sciences
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Journal Articles
Developmental relationship marketing (connecting messages with mind: an empathetic marketing system)
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (5): 449–467.
Published: 01 October 1998
... of marketing obsolete because of their objectivity. The DRM definition of marketing as “product‐related information processing” acknowledges that marketing is as much subjective on the marketers’ side of the supply‐demand equation as it is on the consumers’ side. © Company 1998 Behavioural...
