...Yukako Wada; Yoshifumi Bizen; Masayuki Takatori; Tadao Isaka Purpose This study aims to clarify the relationship between brand-attribute associations and brand loyalty in the context of Japanese motorcycle manufacturers and their products. By distinguishing manufacturer- and product-related...

... with customers more human-like. Therefore, this study aims to discover how AI applications with high anthropomorphism shape different aspects of the online customer experience and reactions, such as emotional brand attachment and brand loyalty. Design/methodology/approach This study adopted the flow...

... on brand equity through personalized SNS ads; and investigate the impact of perceived personalization on branded products and services to determine if brand type has an effect on brand loyalty. To accomplish these objectives, strengthen the findings from one study to the next, and extend...

...Gauthier Casteran; Thomas Ruspil Purpose This paper aim to investigate how organic labeling impacts perceived value for money (PVFM) as well as attitudinal and behavioral brand loyalty for private label brands (PLBs). This impact is tested for different product categories and retailers. Design...

...Jitender Kumar; Jogendra Kumar Nayak Purpose This paper aims to explore the psychological motivations behind customers’ engagement with the brands and further investigate the effect of brand engagement on brand attachment and brand loyalty. Design/methodology/approach The theoretical model...

... promotions (Nielsen, 2009 ; Bolton et al., 2010). Consumer behaviour Brand loyalty Price promotions In-store marketing © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only 10 03 2017 20 06 2017 07 09 2017 31 10 2017...

... love and respect) and lovemarks’ consequent effect on brand loyalty. Design/methodology/approach A Web-based survey was conducted using a national sample of 2,492 US male and female consumers between the ages of 18 and 76. Structural equation modeling tested the hypotheses. Findings Results...

...Birgit Andrine Apenes Solem Purpose Value co-creation assumes that customers take active roles and create value together with firms. This paper aims to investigate the short- and long-term effects of customer participation on brand loyalty, through brand satisfaction. Participation effects were...

..., satisfaction and the attitude towards the brand contribute to the development of brand loyalty. However, recently, there is a growing stream of research indicating that the brands are not only facilitating transaction but companies can also use them to develop and maintain links with their customers...

... and very suitable instrument to measure brand love relationships. Marc Fetscherin can be contacted at: mfetscherin@rollins.edu © Emerald Group Publishing Limited 2014 Brand loyalty Brand love Brand relationship Consumer brand relationships Relationship theory In the past few...

... to multi‐brand loyalty instead of single‐brand loyalty. Practical implications Marketers should monitor motivations, attitudes, and decision‐making processes on both the product and the brand level. Further, non‐company‐run online communities such as the Yamaha R1 forum bear the risk of community...

...Dennis Pitta; Călin Gurău Purpose This article aims to provide a comparison between the patterns of brand loyalty of five consumer groups – three groups of Millennials and two groups of Generation X consumers. To avoid reductionist generalizations, the study takes into account several market...

... This article uses data from a sample of 150 respondents using a mall‐intercept survey method. Regression, analysis of variance and Chi‐square analysis were employed. The factors examined include country image, informational influence, collectivism/individualism, and brand loyalty. Findings This study has...

.... Lifestyles Marketing Consumers Brand loyalty Buying behaviour China In the past decades, the Chinese economy has grown at an extremely rapid pace resulting in a huge increase in the number of affluent and middle class consumers. In 2008, the number of urban affluent households (whose annual income...

... tangible tips and tools to utilize in the real world marketing plans. © Emerald Group Publishing Limited 2010 Mobile communication systems Brand loyalty Communication technologies Consumer behaviour From the iPhone to the Droid to the Palm Pre, smartphones are dramatically changing...

... Business development Brand loyalty Shops This book reminds me somewhat of another book I reviewed for JCM, How to Succeed at Retail by Keith Lincoln and Lars Thomassen. Both books read like something a motivational speaker might write, but underneath the superlatives...

... --> Marketing Brand loyalty Product differentiation Youth Chasing Cool examines the much‐revered process of identifying what is “cool” for today's young consumers. Although named Chasing Cool, this book points out that as a result of chasing cool, companies are only uncovering the last...

..., researchers have recently begun to imply that an individual's stock ownership in a company may positively influence his/her brand loyalty towards the company. Design/methodology/approach A survey study of 293 individual stockowners of three companies is presented. Findings The analysis shows...

... and quantitative research methodology. Findings The findings suggest that contextual factors have the strongest influence on purchase decisions. Furthermore, contextual factors influence the brand loyalty and switching behaviour. Practical implications The findings provide important insights with regards...

...). Wal‐Mart is a store, church is where you go to pray and find faith … separate the two, it's not that hard (Douglas). Religion Social values Brand loyalty Complaints Consumer behaviour The opening statements of this paper are illustrations of reader comments in response to two recently...