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Journal Articles

A meta-narrative of consumer journeys in access-based consumption: a case of fashion rentals

Swapnil Saravade, Mohammadali Zolfagharian, Reto Felix, Lorena García Ramón, Jacob Almaguer, Hazel Dadanlar

Journal of Consumer Marketing (2026) 43 (3): 297–310.

https://doi.org/10.1108/JCM-11-2024-7371

Published: 09 October 2025

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Includes: Supplementary data

Journal Articles

Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions

Reto Felix, Jacob Almaguer

Journal of Consumer Marketing (2019) 36 (1): 82–91.

https://doi.org/10.1108/JCM-10-2017-2417

Published: 23 January 2019

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Journal Articles

Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Lorena Carrete, Raquel Castaño, Reto Felix, Edgar Centeno, Eva González

Journal of Consumer Marketing (2012) 29 (7): 470–481.

https://doi.org/10.1108/07363761211274983

Published: 26 October 2012

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Journal Articles

Brand communities for mainstream brands: the example of the Yamaha R1 brand community

Journal of Consumer Marketing (2012) 29 (3): 225–232.

https://doi.org/10.1108/07363761211221756

Published: 27 April 2012

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