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Hazel Dadanlar
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Journal Articles
A meta-narrative of consumer journeys in access-based consumption: a case of fashion rentals
Available to PurchaseSwapnil Saravade, Mohammadali Zolfagharian, Reto Felix, Lorena García Ramón, Jacob Almaguer, Hazel Dadanlar
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 297–310.
Published: 09 October 2025
Includes: Supplementary data
