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Keywords: Capitalism
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 238–239.
Published: 27 April 2012
...Lee McGinnis Power America China Kidnap Power struggle Protest Corporate leaders Consumers Brands Capitalism We have heard how everyone loves the underdog, but now, with the help of Michael Prell and his new book – Underdogma: How America's Enemies Use Our Love...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (3): 184.
Published: 08 May 2007
... of Rebels: Why Counterculture Became Consumer Culture . New York, NY : Harper Business, an Imprint of HarperCollins Publisher 2004 . 336 pp. (Paperback) © Emerald Group Publishing Limited 2007 --> Advertising Capitalism Consumer culture Consumerism Counterculture Lifestyle...
