... of firms engage in cause marketing, with retailers topping the list as 4.2 times more likely to sponsor causes than all other business categories (IEG Sponsorship Report, 2017). Bank of America is one of the most active companies sponsoring causes with 15% share of all charitable properties linked...

... conceptualizes the difference between the cause‐unspecific and cause‐specific dimension of CSR and highlights the importance of cause affinity in cause‐specific CSR. © Emerald Group Publishing Limited 2011 Corporate social responsibility Cause marketing Consumer behaviour An executive summary...

.... By investigating CRM response in Germany, the study regionally expands existing research. © Emerald Group Publishing Limited 2010 Cause marketing Consumer behaviour Germany Gender; Charitable donations In the increasing debate on corporate social responsibility, one key question...

... products remains a priority – a majority of respondents in all countries expressed a willingness to pay a premium of 5 percent or more for green products, and 73 percent considered it important that companies have good environmental records. Practical implications Today, cause marketing is more than...

... Cause marketing Customers An executive summary for managers and executive readers can be found at the end of this article. After the recent 2004 tsunami in Asia, the Washington Post profiled a number of companies who donated money to the relief effort. For example, Starbucks...

... tactical and strategic CRM programs. © Emerald Group Publishing Limited 2006 Cause marketing Brand loyalty Experimentation Since then, a substantial body of research has emerged investigating the effects of CRM on a variety of factors including consumer choice (Barone et al...

...Rosemary Polegato Cause marketing Socially responsible partnerships Joe   Marconi . Cause Marketing: Build Your Image and Bottom Line through Socially Responsible Partnerships, Programs, and Events . Chicago, IL : Dearborn Trade Publishing (a Kaplan Professional Company...

... and existing consumer research suggest cause related marketing may provide a valuable strategy to meet these expectations. Cause marketing Consumer research International marketing Social accounting An executive summary for managers and executive readers can be found at the end of this article...