... Group Publishing Limited 2013 Consumer socialization Children and media Parental styles Food regulation Mothers' advertising awareness Parents Advertising Advertising media Influence Children (age groups) The growth of the internet and electronic technology resulted...

... cohorts Implicit preferences Cultural influences Culture (sociology) Children (age groups) Influence An executive summary for managers and executive readers can be found at the end of this article. The study of Millennials and other generational cohorts rests on the notion...

... symbolism Branding Marketing to children Brand names Children (age groups) Hot Wheels! Nintendo! Bratz! Children are bombarded by branded communication every day. With the belief that the earlier a child establishes awareness of a brand, the stronger brand associations are likely to be when...

... children's products in Malaysia. Originality/value This research provides meaningful information on children consumption attitude and behavior intentions. Samsinar Md. Sidin can be contacted at: sms@putra.upm.edu.my © Emerald Group Publishing Limited 2008 Children (age groups) Consumer...

... as a consequence of parental strategies as well as the influences of media, school and peers. Originality/value The paper describes the implications for marketing practitioners and academic researchers. Purchasing Decision making Children (age groups) Gender An executive summary for managers...

... Children (age groups) Adolescents Israel Children's influence on family purchases continues to grow, both within the USA and elsewhere. Laczniak and Palan (2004) report that children average a purchase‐influence attempt every two minutes when shopping with their parents! While American children...

... Group Publishing Limited 2006 Consumer psychology National cultures Social values Children (age groups) Schools China An executive summary for managers and executive readers can be found at the end of this article. Consumer socialization is the process by which consumers...

... activities than rural children. H6. Urban children will attend to more to advertising than rural children. © Emerald Group Publishing Limited 2006 China Children (age groups) Mass media Consumer psychology Advertising media An executive summary for managers...

... behaviour Shopping Children (age groups) Mass media China An executive summary for managers and executive readers can be found at the end of this article. China, the country with the largest population of children in the world, adopted a single‐child policy in 1979 (Zhang and Yang, 1992...

... Emerald Group Publishing Limited 2005 Consumers Socialization Advertising Children (age groups) Brands An executive summary for managers and executive readers can be found at the end of this article. In the USA, 47 percent of children ages two to 18 years have a television...

... today represents a revenue double the size of Hollywood – indicating that media planning soon is going to see its destiny in computer gaming – to reach the future generations. © Emerald Group Publishing Limited 2004 Brands Children (age groups) Marketing An executive summary...

... be associated with a materialistic attitude where foods are given a specific value? What factors contribute to this attitude, manifested by strategies, for influencing parental food purchases? © Emerald Group Publishing Limited 2004 Children (age groups) Family Motivation (psychology) Influence...

... 2004 --> Marketing strategy Brand image Children (age groups) Consumers OK you say, this sounds pretty good, but there are other books out there that also address children as consumers. But think of this – how many books let you constantly update content almost on a daily basis...

... set aside just for kids (Kids Today, 2002). Two major factors Children (age groups) Consumer behaviour Influence China Seven years ago we went to China to study the consumer behavior of its children. The results were published in this journal (McNeal and Yeh, 1997...

... hypothesis: H1. A lower percentage of first graders than third and fifth graders will include brand names in their drawings. Children (age groups) Packaging Memory Visual perception Drawings Brand awareness Visual communications Marketing depends heavily on the visual...