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Journal Articles
Do females in advertisements reflect adolescents’ ideal female images?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (3): 170–176.
Published: 06 May 2014
Journal Articles
Consumers' attitudes toward advertising by medical professionals
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (4): 328–334.
Published: 21 June 2013
Journal Articles
How Chinese adolescent girls perceive gender roles: a psychographic study
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (1): 50–61.
Published: 25 January 2013
Journal Articles
Segmentation of Chinese adolescent girls using gender roles and ideal female images
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 521–531.
Published: 26 October 2012
Journal Articles
Attributes of young consumers' favorite retail shops: a qualitative study
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 545–552.
Published: 26 October 2012
Journal Articles
Promote healthy eating among adolescents: a Hong Kong study
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (5): 354–362.
Published: 02 August 2011
Journal Articles
Communicating healthy eating to adolescents
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (1): 6–14.
Published: 23 January 2009
Journal Articles
Chinese children's perceptions of advertising and brands: an urban rural comparison
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (2): 74–84.
Published: 21 March 2008
Journal Articles
Tweens and new media in Denmark and Hong Kong
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (6): 340–350.
Published: 18 September 2007
Journal Articles
Consumer socialization of Chinese children in schools: analysis of consumption values in textbooks
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (3): 125–132.
Published: 01 April 2006
Journal Articles
Children and media in China: an urban‐rural comparison study
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (2): 77–86.
Published: 01 February 2006
Journal Articles
Store visits and information sources among urban Chinese children
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (4): 178–188.
Published: 01 June 2005
Journal Articles
Parent‐child communications about consumption and advertising in China
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (4): 317–334.
Published: 01 July 2003
