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Journal Articles

Do females in advertisements reflect adolescents’ ideal female images?

Yu Leung Ng, Kara Chan

Journal of Consumer Marketing (2014) 31 (3): 170–176.

https://doi.org/10.1108/JCM-10-2013-0748

Published: 06 May 2014

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Journal Articles

How Chinese adolescent girls perceive gender roles: a psychographic study

Kara Chan, Yu Leung Ng

Journal of Consumer Marketing (2013) 30 (1): 50–61.

https://doi.org/10.1108/07363761311290830

Published: 25 January 2013

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Journal Articles

Segmentation of Chinese adolescent girls using gender roles and ideal female images

Kara Chan, Yu Leung Ng

Journal of Consumer Marketing (2012) 29 (7): 521–531.

https://doi.org/10.1108/07363761211275027

Published: 26 October 2012

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