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Journal Articles

An evolutionary explanation for shopping behavior

Gerard Prendergast, Choi Ching Lam

Journal of Consumer Marketing (2013) 30 (4): 366–370.

https://doi.org/10.1108/JCM-02-2013-0456

Published: 21 June 2013

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Journal Articles

A Hong Kong study of advertising credibility

Gerard Prendergast, Po‐yan Liu, Derek T.Y. Poon

Journal of Consumer Marketing (2009) 26 (5): 320–329.

https://doi.org/10.1108/07363760910976574

Published: 31 July 2009

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Journal Articles

Communicating healthy eating to adolescents

Kara Chan, Gerard Prendergast, Alice Grønhøj, Tino Bech‐Larsen

Journal of Consumer Marketing (2009) 26 (1): 6–14.

https://doi.org/10.1108/07363760910927000

Published: 23 January 2009

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Journal Articles

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Gerard Prendergast, Claire Wong

Journal of Consumer Marketing (2003) 20 (2): 157–169.

https://doi.org/10.1108/07363760310464613

Published: 01 April 2003

View article titled, Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

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