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Keywords: Chinese consumers
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 545–552.
Published: 26 October 2012
... and management in order to create an appealing shopping experience for young consumers. Originality/value This has been the first study to explore in detail the attributes of young Chinese consumers' favorite retail shops. Kara Chan can be contacted at: karachan@hkbu.edu.hk © Authors 2012...
