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Keywords: Chinese culture
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (4): 269–279.
Published: 28 June 2011
...@hartford.edu © Emerald Group Publishing Limited 2011 Brand functions Utilitarian function Expressive function Chinese culture Brand awareness Consumers Perception China Researchers have studied brand utilitarian function from different perspectives. Based on utility theory in economics...
