...Sachin Kumar; Tapan K. Panda Purpose Generation Z (GenZers) significantly influences sustainability-related issues in emerging economies like India. Literature on sustainability suggests exploring ways to enhance their sustainable behavior, especially for food and clothing products, which have...

...Kristian Steensen Nielsen; Tina Joanes; Dave Webb; Shipra Gupta; Wencke Gwozdz Purpose This study aims to examine the conceptual distinction of two clothing orientations – style orientation and fashion orientation. Style and fashion orientations both express identity and individuality...

... Consumer behaviour Purchasing China Clothing Marketing strategy Foreign trade An executive summary for managers and executive readers can be found at the end of this article. China traditionally represents collectivism culture with the influence of Confucianism. However...

... apparel. © Emerald Group Publishing Limited 2004 China Market segmentation Clothing An executive summary for managers and executive readers can be found at the end of this article. Increasing competition in the retail markets of developed countries is expanding multinational...

... brands of clothing for their infants found that parents are motivated by the good quality and design associated with the luxury brands. The relationship between the amount of money spent by parents on luxury brands of infant apparel and social consumption motivation was not significant. However...

... Consumer behaviour Clothing China South Korea Products can be used to express consumers’ personality Meeting changing customer needs by providing the right products/services has been an ongoing marketing challenge for retailing in competitive global markets. Consumers may choose particular...

...Beverly A. Browne; Dennis O. Kaldenberg The relationship of self‐monitoring to buying behavior and to the consumer’s value system is controversial and not well understood. The study examined the relationship between self‐monitoring, materialism, and involvement with clothing and brands among...