... differently by promotions and emotions, and in turn, have different impacts on cognitive dissonance (CD). Specifically, promotions have a positive effect only on cognitive IB, while positive emotions have a positive effect only on affective IB. Additionally, cognitive IB positively affects CD, while affective...

... Licensed re-use rights only Coupling Cognitive dissonance Payment method Durable goods replacement Effort justification Mental account Our proposed model linking payment method to durable goods replacement decision is shown in Figure 1 . We discuss the individual paths in the model...