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Keywords: Collaboration
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 795–809.
Published: 12 June 2025
..., telepresence, collaboration, challenge and goals impact gamers’ Flow experiences and subsequent behavioral responses. Due to the “real-world” nature of this research, a self-reported survey was used to collect data from 201 Chinese video gamers via an online questionnaire. Structural equation modeling was used...
