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Keywords: Commercial message
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Journal Articles
Influence of “health” versus “commercial” physical activity message on snacking behavior
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (2): 170–179.
Published: 14 November 2019
... would be significantly higher when the message is labeled as a “commercial message” rather than a “health message”. Design/methodology/approach Two experimental studies are conducted that manipulate the type of message (commercial message vs health message). In Study 1, the participants’ level...
