Keywords: Communal relationships
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2020) 37 (6): 687–699.
Published: 15 July 2020
... relationships preemptively. Originality/value The paths that customers take to revenge through jealousy and envy are conceptualized in a communal relationship setting and further developed. Further distinctions of jealousy and envy are made, and the role of prior trust in enhancing revenge-seeking is found...

or Create an Account

Close subscription notice
Close access options