...Hadeer Hammad; Noha El-Bassiouny Purpose This study aims to develop and validate a measure for conspicuous compensatory consumption. Compensatory consumption phenomenon is gaining increased significance in consumer behavior literature. In a symbolic-rich culture, the use of possessions creates...

...Nimish Rustagi; L.J. Shrum Purpose Studies have shown that within-domain compensatory consumption can successfully repair the damaged self, but other research indicates that it can undermine self-control because such consumption causes self-threat rumination that impairs self-regulatory resources...

.... Design/methodology/approach Hypotheses formulation was guided by cultivation theory and the concept of compensatory consumption. The hypotheses were later examined by using ordinary least square (OLS) regression on the data from the large nationally representative India Human Development Survey, 2011...

... Limited 2015 India Bottom of the pyramid Compensatory consumption Consumer resistance Consumption behavior An executive summary for managers and executive readers can be found at the end of this issue. The bottom of the pyramid (BOP) proponents argue that there is a massive...