...Ugur Yavas; Dogan Eroglu Describes a method to analyze competitive standing of a product,brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications. The extended quadrant analysis is based...

..., management can focus its efforts on how it can adapt its organization and marketing programs to today′s rapidly changing world. © MCB UP Limited 1994 Competitiveness Marketing Marketing management Organizations Questionnaires Top management Marketing, whether business to business...