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Keywords: Conformity motivation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (1): 91–104.
Published: 08 January 2018
... 23 07 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only China Decomposition Brand preferences Conformity motivation Intergenerational influence Spanning the past few decades, consumer researchers have studied how children...
