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Keywords: Consumer‐generated media
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (1): 76–78.
Published: 20 January 2012
... Advantage . London, UK and USA : Kogan Page Limited 2010 . 159 pp. (Paperback) , ISBN: 978 0 7494 6098 3 © Emerald Group Publishing Limited 2012 --> Cell‐phone advertising Consumer‐generated media m‐commerce Telemarketing Wireless communication We must adjust with the times...
