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Keywords: Consumer brand relationship
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Journal Articles
Cid Gonçalves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, Plínio Rafael Reis Monteiro
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (3): 315–327.
Published: 20 January 2023
..., procedural and interactional) within service recovery. Also, this study demonstrated the opposing effects of the brand relationship sub-dimensions trust and intimacy on perceptions of justice. Consumer brand relationship Brand relationship Justice theory Service failures Service recovery Automotive...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (7): 664–672.
Published: 13 November 2017
... ASC. Barbara Ross Wooldridge can be contacted at: brosswoo@uttyler.edu 28 10 2016 06 03 2017 27 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Hedonic Self-congruity Consumer brand relationship Dual brand...
