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Keywords: Consumer engagement behaviour
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Journal Articles
Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 922–939.
Published: 20 August 2025
...’ information processing (i.e. the green effect of information authenticity on consumer engagement behaviour). Thirdly, this study leverages the ELM (Petty and Cacioppo, 1983) and the concept of consumer engagement (Rather and Hollebeek, 2021) to understand the influence of green information authenticity...
