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Journal Articles

Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens

Prashant Kumar, Anand Jhawar

Journal of Consumer Marketing (2025) 42 (7): 922–939.

https://doi.org/10.1108/JCM-09-2024-7226

Published: 20 August 2025

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Journal Articles

Effects of sponsorship disclosures on social media influencer–user psychological contract violation: moderated mediation effects through the expectancy violations lens

Anand Jhawar, Sanjeev Varshney, Prashant Kumar

Journal of Consumer Marketing (2025) 42 (1): 1–23.

https://doi.org/10.1108/JCM-11-2023-6426

Published: 12 December 2024

View article titled, Effects of sponsorship disclosures on social media influencer–user psychological contract violation: moderated mediation effects through the expectancy violations lens

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