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Journal Articles

Effects of sponsorship disclosures on social media influencer–user psychological contract violation: moderated mediation effects through the expectancy violations lens

Anand Jhawar, Sanjeev Varshney, Prashant Kumar

Journal of Consumer Marketing (2025) 42 (1): 1–23.

https://doi.org/10.1108/JCM-11-2023-6426

Published: 12 December 2024

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Journal Articles

Investigating combined effect of WOM and eWOM: role of message valence

ShabbirHusain R.V., Sanjeev Varshney

Journal of Consumer Marketing (2022) 39 (2): 180–190.

https://doi.org/10.1108/JCM-08-2020-4047

Published: 27 January 2022

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Journal Articles

Cynical consumer: how social cynicism impacts consumer attitude

Indirah Indibara, Sanjeev Varshney

Journal of Consumer Marketing (2021) 38 (1): 78–90.

https://doi.org/10.1108/JCM-07-2019-3305

Published: 08 December 2020

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