... by the manufacturer. Originality/value This is the first known examination of the specific research questions underlying the study. © Emerald Group Publishing Limited 2010 Consumer goods Buying behaviour United States of America Warranties Consumer research Individual perception Extended...

...‐materialism consumers. This discussion leads to the following hypotheses: Julie Fitzmaurice can be contacted at: julie.fitzmaurice@merrimack.edu © Emerald Group Publishing Limited 2008 Consumer behaviour Purchasing Consumer goods Emotional dissonance An executive summary...

... Publishing Limited 2008 Coupons Marketing Direct marketing Consumer goods The overall decline in coupon redemption rates in the USA and Canada raises a question as old as coupons themselves – what prompts a consumer to redeem? Driving this question is marketers' desire to analyze...

... sustainable, organic growth to shareholders by identifying best customer segments and acting to retain and increase the yield from those segments are established in virtually every consumer‐oriented vertical marketplace. Loyalty schemes Customer loyalty Consumer goods Customer relations Retail...

... --> Consumers Consumer goods Consumerism Chapter 1: The Bifurcating Market, introduces the premise of this global shift in trading up and trading down. This change in consumer buying behavior is leading to slow or negative growth in the middle. “Many businesses that have long prospered by bringing...

... and socio‐economic characteristics of the individuals who make up each adopter category are used in order to differentiate their behaviour. © MCB UP Limited 1998 Consumer behaviour Consumer goods Diffusion Innovation Product innovation Spain The diffusion of innovations is a topic...

... and the marketing mix; and suggests variables and hypotheses for describing price‐influence and age segments. China Consumer behaviour Consumer goods International marketing Marketing mix Market segmentation Prices Consumer research about marketing mix and other influences on consumers can...

... months! Finally, it is a misconception that branding only offers advantages to “soft” consumer goods. No significant differences were found between consumer and industrial goods companies on the importance placed on brand names (Kohli and LaBahn, 1997). Several innovative and savvy industrial goods...

.... printing and publishing; 12. miscellaneous consumer goods. To provide insight regarding the magnitude of aggregate consumer products exports for the industries noted above, the following list showing aggregate exports for industries included in the study is provided. The amounts represent...

...Walfried Lassar; Banwari Mittal; Arun Sharma Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions. This is because consumers who trust and display loyalty toward a brand are willing...

... in information that isavailable to them at relatively low cost. Typically, this will involve relying on extrinsic information cues or “signals” such as brand name, price, or endorsements (Zeithaml, 1988). Classification Consumer goods Consumer marketing Information Market segmentation...

... media to target the consumer and communicate with him on a one-to-one basis. 3. Tracking and monitoring the relationship with each customer, over a period of time and calculating the lifetime value for the organization. Consumer goods marketers have to move from a top-down approach of breaking up a mass...

...Gloria J. Barczak; Daniel C. Bello; Everett S. Wallace Discusses the increasing use of the show by marketers as a medium to launch new products. Analyses adoption theory and key characteristics of the show setting to explain how shows facilitate the acceptance of innovative consumer goods...

... to the purchase of high-technology consumer goods. We were only partly right.* Findings regarding these four fears are based on results of the logistic regression model, which was statistically significant at p...

... that religious individuals tend to perceive higher risks in their purchase decisions. © MCB UP Limited 1990 Consumer behaviour Consumer goods Market segmentation Religion Risk THE EFFECTS OF RELIGIOUS FACTORS ON PERCEIVED RISK IN DURABLE GOODS PURCHASE DECISIONS Nejdet Delener Religion...

...-48. 30 Consumer behaviour Consumer goods Product development Time Women © MCB UP Limited 1990 ...

... of losing brand effectiveness from overextension. Concludes that a more pragmatic approach to brand extension is required than the traditional, either right or wrong, categorization. © MCB UP Limited 1989 Brand extensions Consumer goods Marketing decision making New product development...

... the implications for managers and recommends that marketers gain an improved understanding of convenience given the predicted growth of the sector. © MCB UP Limited 1989 Consumer behaviour Consumer goods Convenience foods Marketing THE STRATEGIC AND TACTICAL IMPLICATIONS OF CONVENIENCE IN CONSUMER...