... by the manufacturer. Originality/value This is the first known examination of the specific research questions underlying the study. © Emerald Group Publishing Limited 2010 Consumer goods Buying behaviour United States of America Warranties Consumer research Individual perception Extended...

...‐materialism consumers. This discussion leads to the following hypotheses: Julie Fitzmaurice can be contacted at: julie.fitzmaurice@merrimack.edu © Emerald Group Publishing Limited 2008 Consumer behaviour Purchasing Consumer goods Emotional dissonance An executive summary...

... Publishing Limited 2008 Coupons Marketing Direct marketing Consumer goods The overall decline in coupon redemption rates in the USA and Canada raises a question as old as coupons themselves – what prompts a consumer to redeem? Driving this question is marketers' desire to analyze...

... sustainable, organic growth to shareholders by identifying best customer segments and acting to retain and increase the yield from those segments are established in virtually every consumer‐oriented vertical marketplace. Loyalty schemes Customer loyalty Consumer goods Customer relations Retail...

... --> Consumers Consumer goods Consumerism Chapter 1: The Bifurcating Market, introduces the premise of this global shift in trading up and trading down. This change in consumer buying behavior is leading to slow or negative growth in the middle. “Many businesses that have long prospered by bringing...

... and socio‐economic characteristics of the individuals who make up each adopter category are used in order to differentiate their behaviour. © MCB UP Limited 1998 Consumer behaviour Consumer goods Diffusion Innovation Product innovation Spain The diffusion of innovations is a topic...

... for taste (Jimes, 1993). © MCB UP Limited 1998 China Consumer behaviour Consumer goods International marketing Marketing mix Market segmentation Prices Consumer research about marketing mix and other influences on consumers can help multinational marketers increase insights...

... Brand image Brand names Consumer goods Tests © MCB UP Limited 1997 Brands can be strengthened over time with advertising, and any image can be created for any brand name. After all Marlboro doesn’t mean much; nor does Budweiser. Marlboro, however, now conveys a rugged country outdoors...

... in marketing over a long period of time by the manufacturers. There is little prospect of, say, a Brazilian instant coffee maker challenging Nestlé at least in the short to medium term. The task of the marketer has become clearer: © MCB UP Limited 1996 Consumer goods GATT...

...Walfried Lassar; Banwari Mittal; Arun Sharma Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions. This is because consumers who trust and display loyalty toward a brand are willing...

... to vary the information content and amount of its advertising, its use of brand names and warranties, its emphasis on personal selling, and other elements of its marketing program. Offers several propositions to guide marketing decision making. © MCB UP Limited 1995 Classification Consumer...

... from a top‐down approach of segmentation to a bottom‐up approach of aggregating individual needs, and an integrative relationship marketing system using a customer database is a way of doing so. © MCB UP Limited 1992 Consumer goods Databases Market fragmentation Niche marketing...

...Gloria J. Barczak; Daniel C. Bello; Everett S. Wallace Discusses the increasing use of the show by marketers as a medium to launch new products. Analyses adoption theory and key characteristics of the show setting to explain how shows facilitate the acceptance of innovative consumer goods...

... to the purchase of high-technology consumer goods. We were only partly right.* Findings regarding these four fears are based on results of the logistic regression model, which was statistically significant at p...

... that religious individuals tend to perceive higher risks in their purchase decisions. © MCB UP Limited 1990 Consumer behaviour Consumer goods Market segmentation Religion Risk THE EFFECTS OF RELIGIOUS FACTORS ON PERCEIVED RISK IN DURABLE GOODS PURCHASE DECISIONS Nejdet Delener Religion...

...-48. 30 Consumer behaviour Consumer goods Product development Time Women © MCB UP Limited 1990 ...

... of losing brand effectiveness from overextension. Concludes that a more pragmatic approach to brand extension is required than the traditional, either right or wrong, categorization. © MCB UP Limited 1989 Brand extensions Consumer goods Marketing decision making New product development...

... the implications for managers and recommends that marketers gain an improved understanding of convenience given the predicted growth of the sector. © MCB UP Limited 1989 Consumer behaviour Consumer goods Convenience foods Marketing THE STRATEGIC AND TACTICAL IMPLICATIONS OF CONVENIENCE IN CONSUMER...