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Keywords: Content analysis
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Journal Articles
Journal of Consumer Marketing (2025) 42 (7): 963–979.
Published: 10 September 2025
.... Design/methodology/approach A mixed-method approach was employed, incorporating meta-analysis, content analysis and bibliometric analysis to identify five primary research clusters in IB research and estimate the effect sizes of antecedents within each cluster. Findings The study reveals...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Consumer Marketing (2021) 38 (5): 484–494.
Published: 09 June 2021
.../approach Consumer comments posted on online platforms were analyzed by content analysis and word frequency analysis. Findings Consumer comments were in parallel to the themes in the VS literature and were classified under personal growth, material simplicity, sustainability, proper technology usage...
Journal Articles
Journal of Consumer Marketing (2019) 36 (4): 441–448.
Published: 29 May 2019
... The authors conduct a content analysis of the package designs from new product launches in four product categories (butter, cereals, fruit juice and milk) and across four markets (Austria, Denmark, Sweden and Switzerland). Findings The results show that the package designs of organic products differ from...

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