... with CSR managers and through a structured questionnaire. The data were analyzed using qualitative analysis and structural equation modeling. Findings Findings suggest that CSR, corporate image and service quality have significant relationships with both corporate image and CR. Corporate image also...

...” reputation. The book is structured with the following eight major parts: Reputation Marketing is an excellent book enriched with case studies and tips on developing a successful corporate image. I consider this book very beneficial to anyone who is looking to become more familiarized...

... Corporate image Strategy The concept of “brand” and the practice of “branding” are among the most bandied – and misunderstood – notions in today’s business lexicon. All too often, organizations that decide to launch a major brand initiative focus on its most tangible/consumable/external...

... Image: The Company as Your Number One Product (2nd edition) . Chicago, Illinois : NTC Business Books   1998 . 224 pp. , ISBN: ISBN 0844233072   $29.95 (hb) Corporate image Marketing communications Brands Advertising Organizations actively work to build a strong, favorable...

...? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly. © MCB UP Limited 1997 Ethics Codes of practice Consumer behaviour Corporate image Empirical research on ethics and social responsibility in marketing has been extensive...

... and levels of corporate activities described in the corporate ads are detailed in Table II . The text of the stimulus materials used in the research is presented in Table III . Advertising Consumer attitudes Corporate image Environment Grants Market research Product information Surveys...

... in the Two Pesos, Inc. v. Taco Cabana, Inc. case was evaluated by considering if Two Pesos could compete using a different design and their own distinct motif. © MCB UP Limited 1994 Copying Corporate image Innovation Intellectual property Legal arbitration Marketing concepts...

..., and no response. Surmises that the results support the notion that appropriate defensive marketing strategies can improve the company′s image among customers who write complaint letters. © MCB UP Limited 1992 Complaints Consumer attitudes Corporate image Marketing strategy Note: This paper...