... with CSR managers and through a structured questionnaire. The data were analyzed using qualitative analysis and structural equation modeling. Findings Findings suggest that CSR, corporate image and service quality have significant relationships with both corporate image and CR. Corporate image also...

..., consumers will not be attracted to the product. Reputation Marketing is an excellent book enriched with case studies and tips on developing a successful corporate image. I consider this book very beneficial to anyone who is looking to become more familiarized with the idea of reputation...

... Assets Brand valuation Corporate image Strategy The concept of “brand” and the practice of “branding” are among the most bandied – and misunderstood – notions in today’s business lexicon. All too often, organizations that decide to launch a major brand initiative focus on its most tangible...

...Craig Shoemaker Corporate image Marketing communications Brands Advertising Organizations actively work to build a strong, favorable image in the mind of their publics. We see corporate identity advertisements by companies seeking more public recognition. General Electric...

...? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly. © MCB UP Limited 1997 Ethics Codes of practice Consumer behaviour Corporate image A consumer products company plans to target a low cost infant formula directly...

... (1992) and others(Dold, 1991 ; Eisenhart, 1989 ; Garfield, 1991a ; 1991b) note the following broad types of corporate behaviors communicated in environmentally‐themed corporate advertisements: Advertising Consumer attitudes Corporate image Environment Grants Market research Product...

... efficient options available to competitors and free competition would be unduly hindered by according the design trade mark protection... © MCB UP Limited 1994 Copying Corporate image Innovation Intellectual property Legal arbitration Marketing concepts Trademarks USA This landmark...

..., and no response. Surmises that the results support the notion that appropriate defensive marketing strategies can improve the company′s image among customers who write complaint letters. © MCB UP Limited 1992 Complaints Consumer attitudes Corporate image Marketing strategy Note: This paper...