... Corporate social responsibility Corporate abilities Willingness to pay Choice‐based conjoint model Social responsibility Corporate strategy An executive summary for managers and executive readers can be found at the end of this article. Sixth, consumers who receive communication about...

...: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change . New York, NY : AMACOM   2009 . 294 pp.   US$24.95 © Emerald Group Publishing Limited 2010 --> Corporate strategy Forecasting Business excellence model Social change In light of the dynamic...

... Build Great Companies . Mason, OH : Thomson   2005 . 264 pp. © Emerald Group Publishing Limited 2007 --> Customers Corporate strategy Shopping experience Self‐service The “do‐it‐yourself customers” concept is not new and it has been approached by businesses worldwide...

...Kirk Hazlett Public relations Corporate communications Corporate strategy © Emerald Group Publishing Limited 2007 --> Sandra   Oliver . Public Relations Strategy (2nd ed.) . Philadelphia, PA : Kogan Page   2007 . 146 pp.   $32.50 (Paperback)   www.kogan...

... the above mentioned examples of strategic corporate philanthropy could be a part of a corporate strategy that is “proactive” or “reactive.” Proactive philanthropy is defined as philanthropic activity that is designed to increase visibility or enhance corporate image and is not in response to an event...

... and society, whereby firms agree to be good stewards of society’s resources. © MCB UP Limited 2002 Corporate governance Ethics Corporate strategy Social responsibility Corporate social responsibility In a previous paper (Lantos, 2001) I reviewed and analyzed the literature...

... suggestions for marketers in planning for strategic CSR and for academic researchers in further clarifying the boundaries of strategic CSR. Corporate strategy Social responsibility Roles Stakeholders Ethics Controversy over the legitimacy of CSR It is no news that today’s business...

... for chains that already have a relatively high percentage of franchised outlets. This is ostensibly because synergistic benefits are achieved through having both company owned and franchised stores. © MCB UP Limited 1998 Business development Consumer marketing Corporate strategy Franchising...