... responsibility Corporate abilities Willingness to pay Choice‐based conjoint model Social responsibility Corporate strategy An executive summary for managers and executive readers can be found at the end of this article. Research on corporate social responsibility (CSR) may be at a mature stage...

... Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change . New York, NY : AMACOM   2009 . 294 pp.   US$24.95 © Emerald Group Publishing Limited 2010 --> Corporate strategy Forecasting Business excellence model Social change In light...

...Vaidotas Lukosius Customers Corporate strategy Shopping experience Self‐service The “do‐it‐yourself customers” concept is not new and it has been approached by businesses worldwide. Business areas where this concept has been successfully applied are too numerous to list and include...

...Kirk Hazlett Sandra   Oliver . Public Relations Strategy (2nd ed.) . Philadelphia, PA : Kogan Page   2007 . 146 pp.   $32.50 (Paperback)   www.kogan‐page.co.uk © Emerald Group Publishing Limited 2007 --> Public relations Corporate communications Corporate...

... of philanthropic activity on consumer perceptions of firms and the brands they market. © Emerald Group Publishing Limited 2005 Corporate strategy Philanthropy Brands Experimentation Corporate philanthropy, where a corporation donates a portion of its resources to a societal cause, has been...

... for practitioners of CSR and for future academic research. Corporate governance Ethics Corporate strategy Social responsibility Corporate social responsibility In a previous paper (Lantos, 2001) I reviewed and analyzed the literature on corporate social responsibility (CSR), concluding...

... suggestions for marketers in planning for strategic CSR and for academic researchers in further clarifying the boundaries of strategic CSR. © MCB UP Limited 2001 Corporate strategy Social responsibility Roles Stakeholders Ethics It is no news that today’s business organizations...

... for chains that already have a relatively high percentage of franchised outlets. This is ostensibly because synergistic benefits are achieved through having both company owned and franchised stores. © MCB UP Limited 1998 Business development Consumer marketing Corporate strategy Franchising...