... health concerns, self-image and perceptions regarding skincare, cosmetic companies can tailor marketing strategies to effectively target key dimensions to enhance sales of skincare products among men. Social implications In a broader societal context, this research contributes to the ongoing...

... of homophily in selling cosmetics. Design/methodology/approach – Two studies were conducted. The first was an experiment where female subjects were asked to report their responses to female and male salespersons selling cosmetics. The second study was a phenomenological study exploring the responses...

...Nizar Souiden; Mariam Diagne Purpose This paper aims to investigate the attitude of males toward the consumption and purchase of men's cosmetic products. More specifically, the research intends to clarify the impact of personal variables (i.e. self‐image consciousness, ageing effects, physical...

...Lalit M. Johri; Kanokthip Sahasakmontri Use of traditional cosmetics and toiletries manufactured from herbs and plant extracts has been popular in many Asian countries. However, green marketing of these products is rather recent. Encouraged by the growing environmental consciousness on the part...