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Keywords: Cross‐functional integration
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (6): 460–461.
Published: 11 September 2009
... 2009 --> Silos Integrated marketing communications Cross‐functional integration Silos: … ..a tall self‐contained, usually sealed cylinder that often contains commodities (Merriam Webster Dictionary, 2008) Whether one drives through Route 66 in the USA or through...
