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Keywords: Cultural synergy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 319–332.
Published: 27 July 2012
... are presented and discussed. Cultural similarity War animosity Economic animosity Ethnocentrism Cultural synergy War Consumers Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. With the recent increase...
