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Keywords: Customer–organisation relationships
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 713–727.
Published: 05 October 2020
...Syed Fazal-e-Hasan; Gary Mortimer; Ian Lings; Gurjeet Kaur Purpose Relationship marketing is about developing, maintaining and sustaining mutually beneficial customer–organisation relationships as measured by economic gains. Yet, a purely economic focus does not fully offer a psychological...
