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Keywords: Customer incivility intention
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (1): 98–107.
Published: 19 December 2025
...Mihir Kumar Kushwah; Himanshu Shekhar Srivastava Purpose This study aims to examine how externally attributed service failures lead to customer incivility intention through the mediating role of anger and explores customer mindfulness as a moderating factor. Design/methodology/approach Three...
