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1-2 of 2
Keywords: Data analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (6): 356–357.
Published: 01 October 2005
... Insight: How to Use Data and Market Research to Get Closer to Your Customer . London and Sterling, VA : Kogan Page 2004 . 288 pp. $32.50 (paperback) www.kogan‐page.co.uk © Emerald Group Publishing Limited 2005 --> Consumers Market research Data analysis At one point...
Journal Articles
Ensuring HIPAA compliance using data warehouses for healthcare marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (7): 629–633.
Published: 01 December 2003
... Patients Privacy Data handling Data analysis Using a data repository The purpose of this article is to present healthcare marketing professionals with a method that uses a data repository to monitor and maintain compliance with the new patient privacy rules of the United States’ Health...
