... the decision-making process. This article aims to address these gaps by integrating existing research to provide a more holistic understanding of consumer responses to financial scarcity. Design/methodology/approach A systematic review approach was adopted in this paper to synthesize and analyze...

... J. Branchik can be contacted at: blaine@branchik.com 27 04 2020 24 11 2020 07 05 2021 07 07 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Women Consumer behavior Decision-making Advertising Female...

... at: raffaella.misuraca@unipa.it or raffaellamisuraca@yahoo.com 05 08 2020 24 11 2020 24 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brands Adolescents Decision-making Choice overload Recently, researchers have turned...

... and Liberman, 2010). The shift in individuals’ focus when they think about the near versus distant future has been shown to affect both their decision-making process when evaluating products (Lu and Jen, 2016) and their product choice (Tangari and Smith, 2012). Consistent with Zauberman and Lynch’s (2005...

... Publishing Limited Licensed re-use rights only Consumer behaviour Decision-making Trust Consumer-generated reviews Incetivized reviews Consumers who contribute review content typically do so to help the product provider, to help others, to share their level of expertise, and to self-enhance...

... to offset consumption. The purpose of this paper is to systematically evaluate the impact of this approach in both actual and simulated consumption settings while providing evidence of its contribution to healthier decision-making. This research uncovered several important insights into how consumers...