... the decision-making process. This article aims to address these gaps by integrating existing research to provide a more holistic understanding of consumer responses to financial scarcity. Design/methodology/approach A systematic review approach was adopted in this paper to synthesize and analyze...

.... Women Consumer behavior Decision-making Advertising Female Generations Millennials are different from their forebears in several ways. They emphasize self-realization, even in marriage and while they may still plan to start a family, they are more likely to focus on their own education...

... of dissatisfaction, difficulty and regret that stem from facing too many options when making a decision. Choice overload is a well-known phenomenon in the judgment and decision-making literature; indeed, the negative consequences of an extensive array of options has been replicated across many field studies...

.... Forecasting Planning Decision-making Consumer behavior Resource allocation Time management Time perception One goal of consumer research is to understand consumers’ judgment and decisions, with the goal of maximizing consumers’ well-being. Consumers’ perception of their available spare resources...

... Decision-making Trust Consumer-generated reviews Incetivized reviews Online shopping is booming. According to the Census Bureau of the Department of Commerce, “the estimate of USA retail e-commerce sales for the third quarter of 2017, adjusted for seasonal variation, but not for price changes...

... to offset consumption. The purpose of this paper is to systematically evaluate the impact of this approach in both actual and simulated consumption settings while providing evidence of its contribution to healthier decision-making. This research uncovered several important insights into how consumers...