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Journal Articles
Journal of Consumer Marketing (2026) 43 (1): 81–97.
Published: 02 December 2025
... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Sustainability Consumer segmentation Behaviour Diet Eating patterns Leverage point Social Sciences and Humanities Research Council (SSHRC) 435-0544-2017...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2017) 34 (3): 214–225.
Published: 08 May 2017
... These segments differ with respect to their food-related activities, such as dieting, grocery shopping and preparing food at home. The segments also differ with respect to lifestyle characteristics, such as household size, employment status and income. Data obtained from a multi-period probability sample help...
Journal Articles
Journal of Consumer Marketing (2009) 26 (4): 241–250.
Published: 26 June 2009
...Tao Sun; Marty Horn; Denny Merritt Purpose The purpose of this research is to introduce and test a path model that explores the effects of Hofstede's cultural value dimensions on consumers' intention to eat a healthy diet, through the mediation of their public self‐consciousness. Design...
Journal Articles
Journal of Consumer Marketing (2005) 22 (7): 432–436.
Published: 01 December 2005
... 2005 Diet Natural products Marketing Labelling An executive summary for managers and executive readers can be found at the end of this issue. The DSHEA defined dietary supplements as herbs or similar botanicals, vitamins, minerals, amino acids, enzymes, organ tissues...

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