... distributed 1,000 surveys, of which 858 surveys were used, and in the second step, the authors distributed 1,000 surveys and were able to use 891 surveys. Findings Results show that respondents with higher levels of dietary restraint have higher levels of perceived healthfulness. In addition, respondents...

... and purchase likelihood. Findings Consumers who read wine labels rate wine as significantly less healthy. Sugar content affects healthiness perceptions of wine more than calories. Changing the serving size on the label moderates these effects. Consumers high in dietary restraint process this nutrition...