..., the results of a post-hoc study highlighted the potential role of regulatory focus as the underlying psychological mechanism explaining the effect of the pandemic. Originality/value This research contributes to the digital marketing and regulatory-focus literatures by showing that the COVID-19 pandemic...

... it and analyze the determinants of perceived benefits and costs and specifically the fact that a user’s positive beliefs reinforce their perception of benefits while their negative beliefs accentuate their perception of costs. Digital marketing V-commerce Voice user Emotional conflict Decision...

... 2021 19 03 2022 21 08 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Retail environment Influencer opinions Consumer-generated information Experiment Digital marketing Skepticism is a general tendency towards disbelief...

... 21 02 2017 22 12 2017 22 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Gender Consumer behaviour Online reviews Experimental design Digital marketing Hedonic and utilitarian consumption Expressing subjectivity...

... of platforms. Andrew J. Rohm can be contacted at: arohm1@lmu.edu © Emerald Group Publishing Limited 2016 Social media Email marketing Digital marketing Customer experience Brand interactions The role and nature of interactions between brands and consumers have interested...

...Andrea J.S. Stanaland Damian   Ryan and Calvin   Jones . The Best Digital Marketing Campaigns in the World . Philadelphia, PA : Kogan Page   2011 . 210 pp. , ISBN: 978‐0‐7494‐6062‐4   $29.95 © Emerald Group Publishing Limited 2012 --> Digital marketing...

...Dennis Pitta; Katherine Taken Smith Purpose The purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials...

...David R. Fortin Bill   Bishop . Global Marketing for the Digital Age . Illinois : Lincolnwood   1999 . 270pp.   $34.95 Global marketing Marketing strategy Digital marketing International marketing This book is actually an American sequel to Strategic...