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Keywords: Distribution channels
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Journal Articles
From brick and mortar to omnichannel: a mixed-method exploration of impulse buying research
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 963–979.
Published: 10 September 2025
...T.S. Anoop; Zillur Rahman Purpose This study aims to examine the influence of various distribution channels on impulse buying ( IB ) behavior by reviewing 75 years of research. It explores the role of physical, online, multichannel and omnichannel retail environments in driving impulse purchases...
Includes: Supplementary data
Journal Articles
Multi‐channel marketing in the retail environment
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (5): 356–359.
Published: 01 August 2004
.... It is well known among online marketers and its awareness is growing among traditional off‐line marketers. Marketing strategy Distribution channels Markets Case studies In the future, more companies will deploy multi‐channel marketing strategies to drive sales and profits while building...
Journal Articles
Strategies for Successful Penetration of The Japanese Market or How to Beat Japan at Its Own Game
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1990) 7 (4): 15–23.
Published: 01 April 1990
... their negotiation strategies and acquire an understanding of the Japanese concept of human relations in business. This article was subsequently published in the Journal of Business and Industrial Marketing, Volume 7 Issue 1. © MCB UP Limited 1990 Barriers Distribution channels Japan National...
